Project Concept

Jay’s Music has provided Augusta with musical equipment for 20 years. No other music store in the area has as many products to offer or has customer service that Jay’s offers. This is what your potential customers need to know, that they can come to Jay’s and find what they need and know they will have the best experience they ever had.

This advertising campaign will focus on branding Jay’s Music with a modern look and reaching out to customers through mediums they are guaranteed to see. These elements include:

• Logo A new logo will modernize the look of your business and relate to customers better.
• Website (Heavy) A website will give customers a place to go to find out more about the store, what you sell and how to get there. At some point you could even sell equipment through the website.
• T-shirts (Light) T-shirts will be given out to customers who spend more than $100 at the store. This advertising will turn your customers into walking billboards and give them an incentive to spread the word about your store.
• Billboard (Heavy) There will be a series of billboards located near the off ramps coming into the city to attract musicians coming in to perform or do business.
• Magazine ads (Heavy) There will be a series of ads in local and music magazines to target out-of-town readers.
• Web banner ads (Light) This is another way of targeting out of town viewers and will be located on professional and semi-professional music websites.

Logo

The focus is to make it simple and to the point and at the same time deliver a diverse message to attract musicians of all types of backgrounds. This logo uses the simplest of shapes to demonstrate this. The “J” and “M” are prominent to focus on the name of the store. The circle behind is a universal symbol and implies completeness. It also has a quarter note to make the imagery more musical.

Website

With the website design the logo is incorporated as well as blue from the logo as the background for the text. Verdana is used for all text to stay consistent with the logo. The menu is simple and easy to navigate. Here viewers can find out more about the company itself, the types of products and services Jay’s sells and how to find the store or call for more info.

Banner Ad

The banner will again incorporate the company logo and use the same colors to attract viewers.
The Jay’s Music name and slogan will fly out from the left. The logo will move in from the left next.
Finally the image of musicians will slide in from the left.

Magazine Ad

The magazine ad continues with the style of this advertising campaign. Here we continue to use the same elements so that viewers understand the association with the other advertising elements and are further exposed to Jay’s Music imagery and especially the message of being able to find what they need and feel appreciated.

T-Shirts

The t-shirt design basically uses the logo. This is simply, easy to recognize, and again adds to the exposure of Jay’s Music in the mind of the public. It serves as a great “free” advertising tool.

Billboard Ad

The billboard ad continues with the overall design style. The billboard comprises the most important images and info: the logo, the name and tag line, the graphic of musicians and the address and phone number.

Since this will be targeted toward drivers, the information has to be simple and easy to read and notice.